Katherine Owen

Novelist ~ Writer of the dark, angsty love stuff (stories), champagne aficionado, expert finder, secret keeper

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in Best Seller· Bloggers· Books· Fans· Katherine Owen

Summer 2017 – Branding Truth In Lies – the wait (readers), the writing (KO)

Summer 2017 – Branding Truth In Lies – the wait (readers), the writing (KO)

Greetings, Warrior Princesses!

Unless you follow me on Facebook, I realize my updates to the blog (here and on Goodreads) have been infrequent. Two different but intersecting events that I would say were almost cataclysmic have occurred in the last 18 months. 

One, I released Tell Me Something True in late October 2015 and experienced a classic case of writer burnout. The novel was draining emotionally (to write), readers didn’t flock to this one like the others in the trilogy, and the muse seemed to have wandered off.

Then, just when I felt “my muse” had finally returned, my personal life became chaotic. Lots of changes in lifestyle.  I am now a huge fan of a low carb/high fat diet and intermittent fasting. If you see my posts on Facebook, I talk about these endeavors there.

To that end, getting back to writing has been a challenge (understatement).

Writing is tricky. It messes with your mind even when things are going well and when you are not writing, well, then the fear, uncertainty, and doubt creep in.

Have I lost my touch (talent)?

Do I even know what I am doing?

Will people even read what I write?

So, there it is. Written on the page.

Fear. Uncertainty. And doubt.

I had talent but it seems to have left me. <cue the crying>

Anyway, I have been reading a ton of books to get my mojo for the craft to return. In order to start up the book writing and the marketing and the publishing again. It’s a big undertaking.

I thought I would start with things I know and do well.

Branding

Redoing Book Covers

Focus on Simplicity in marketing the books and myself, the writer.

So, if you stalk me (haha!), you know I tweak the covers quite a bit.

The fall of 2013 was my epic run with This Much Is True and it seems like I am trying to make lightning strike again. I felt so strongly (passionate) about that story line. My beta reader hated it, and I published it anyway only to watch it spectacularly soar into the stratosphere on the best seller lists and garner me a whole new bunch of readers. I am forever grateful to have experienced that. It was epic! Like This Much Is True if I do say so myself. Amazing.

Fans wanted more so I wrote the next two books and creating the trilogy ~ Truth In Lies. It was a great endeavor, but the newer books never soared quite as high on the best seller lists. Then, Amazon introduced Kindle Unlimited and reaching new readers became much harder since I was in wide distribution and not exclusive with Amazon. It was not impossible to sell books and gain new readers, but almost (unless you were willing to play it Amazon’s way with exclusivity etc…) The writing gig was getting tough. I resisted going exclusive as much as I could and basically stopped the marketing of my books after a while because I was so focused on my home life. Not a bad thing but it seems I forget the balance in either endeavor. Love my family, but I need to write.

Thus, a blog post (to start). Go you! I mean, me!

Where was I?

Branding. Oh yes.

So, I have changed the book covers and I thought I would go through as to the whys and wherefores of that.

In reverse order because that is the way I roll.

Tell Me Something True – the long standing black and white cover was this one:

 

This one worked for me so well because this is a dark story and the black and white depiction perfectly illustrates Linc and Tally’s flaws to a T!

But, maybe it is too dark and to on point for readers, so a change to the cover seems to be in order to get readers interested in reading this Trilogy to the end…

 

In Tell Me Something True, the character that grows and changes the most in this story is Tally. So, when an instant, unsolicited reaction from my eighteen-year-old daughter

was “I love that cover. ”

I went with it.

Here it is:

 

This is a big departure for me, but my daughter’s reaction was instantaneous and positive. “Like WOW! Best cover ever.”

 

 

 

I truly was just playing around because I had used a like photograph on Seeing Julia‘s cover…

 

Oh.

Yeah.

 

So, I had to change that cover, too. Similar. Uh huh. Still, I love it. So, here’s the updated Seeing Julia.

This one completely depicts Julia Hamilton. Love, love, love. I hope you do, too. And, if you missed this one, go here and you can sign up for my newsletter and get if for FREE.

 

Onward.

Branding. Book covers. Changes.

Trying to recenter myself on the marketing of my books, so I made slight updates to The Truth About Air & Water.

 

 

I loved the original cover of This Much Is True but then a few critiques of the cover slipped in to my psyche, and I started changing it.

Again, you never forget the amazing feeling of being on the best seller lists and you are always trying to recreate that feeling again…

It becomes a quest.  

See this wall in the original? My mind immediately goes to the scene of Tally at the baseball field where she saw Linc pitch and then she watched him interact so intimately with Nika Vostrikova.

Oh the angst.

The defeat she felt in that moment.

The jealousy. 

So.

So.

So.

Back by popular demand because I went back and checked and this cover was downloaded thousands of times. I love this book cover and finally got it to portray what I wanted like the original cover for This Much Is True did!

 

This new cover portrays something slightly different between them, but it is an important moment and Tally just looks like she is lying about something. And lies, Princesses, are such an important part of the story line…as you may well know.

So here it is:

 

Lastly, my marketing plan is to gain readers and go all out while I write furiously to finish my seventh novel, Saving Valentines. It will be a standalone.

I would like to say, thank you for being so patient in waiting for my next book. I hope to have more updates for you in the next few months regarding said book.

I hope to be writing feverishly in the meantime. Wish me luck! Your comments of adoration about my work are always welcome. 

 

xoxo

KO

4 Comments

« Brand Changes for This Much Is True +
Marketing Project for TMIT »

Comments

  1. Linda Brugger says

    July 22, 2017 at 9:47 am

    I can understand the cover angst and the distribution angst.
    I am just happy that I’ve found you as a writer. I write essays, and am lucky enough to have a column in a local newspaper. I read fiction to stir up my brain and give me satisfying endings. (public policy is often open ended and not always win win).

    When I have writers block, I also read other writers. I listen to other views. When I did do some fiction writing in school, I would watch people in public and make up stories about them. I didn’t carry these stories into my writing necessarily, but it got my brain exercised into empathy which is, I think, the essence of good fiction.

    Reply
    • Katherine Owen says

      July 31, 2017 at 2:40 pm

      Thanks for reaching out to me with the encouragement. Love it! I know we all get stuck. Keep writing, right?

      Best,

      Katherine Owen

      Reply
  2. Belinda says

    July 22, 2017 at 3:38 am

    Yes, I have been stalking! Haha! You are an amazing author and I can’t wait until your next books are available! Any time someone wants a book recommendation, I send them the Truth in Lies trilogy link. Link and Tally are still with me years after reading the last word.

    Reply
    • Katherine Owen says

      July 31, 2017 at 2:38 pm

      Thank you for reading my books! You are so supportive of me. Love my readers!

      Best,

      Katherine Owen

      Reply

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Blog

  • Marketing Project for TMIT
  • Summer 2017 – Branding Truth In Lies – the wait (readers), the writing (KO)
  • Brand Changes for This Much Is True +

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Her novels are both haunting and heartbreaking. These epic journeys filled with passion and pain, and, inevitably, love... Read More…

WHEN I SEE YOU ~ Fan Favorite!

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Katherine’s quotes


"You know what they say about air and water when it comes to fire, don’t you?” she asks.
Now, I’m curious. She hasn’t spoken for the last ten minutes of the drive. “What?”
“Too much air blows out the fire. Too much water destroys it.”
I nod trying to determine what she’s really comparing us to. “The idea would be to keep the flame going, right. For years?” She nods. “Like a relationship. Like a marriage.” She cringes at the word marriage. Noted. “So you need the air—to stay constant—to fan the flames of the fire, and you know, grasshopper,” I smile at her and catch sight of the corners of her mouth turning slightly upward in response to the endearment, “a hot enough fire will burn water, so you have to be careful with the water too.”
“That I do know,” she says softly. “So that’s the truth about air and water.” She sighs deep.
“Which is?”
“It’s hard to maintain the balance to keep the fire going. You have to fan the flames without putting it out with too much water. But too little water will burn the fire right up. Too much fire. Too much destruction. We’re out of control.”
“You’re talking in circles,” I say.
“No. That’s us,” she says with certainty."— Katherine Owen

Goodreads Quotes

Books I Love

Katherine's all-time-favorites book montage

Riding With the Queen
The Time Traveler's Wife
The Year of Fog
Normal People Don't Live Like This
April & Oliver
The Truth About Delilah Blue
The Gargoyle
Faking It
Blueberry Truth
Falling Under
Small As A Mustard Seed
Strange Flesh
Easy
Slammed
Gone Girl
Reason to Breathe
Barely Breathing
Kindle Single: Injured Reserves
The Sea of Tranquility


Katherine Owen's favorite books »

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